Saturday March 16, 2013 9am
When photographer Rich Pomerantz was given an assignment to photograph garden writer Sydney Eddison, little did he know that meeting her would propel him on a photographic journey starting in her wonderful gardens, through the trial and display gardens of White Flower Farm, on to Longwood Gardens, Chanticleer, The NY and Brooklyn Botanical Gardens, The Mount, Naumkeag, Minter Gardens, Boboli Gardens and gardens all around the country and beyond, both private and public, where he continues to hone his photographic vision. Join Rich on this trip, still in progress, as he shows how his photography has evolved and his skills developed and his vision became more refined. He will also explain how he maintains his business relationships in a shrinking publishing landscape.
Rich Pomerantz has worked on assignments for national publications ranging from Garden Design, Better Homes and Gardens, Traditional Home and Design New England to Runner's World, Travel Holiday and Equine Quarterly, record companies and national corporations while his stock images have appeared on the cover of National Geographic for Kids, Sierra Club Calendars, White Flower Farm catalogues and Frommers Travel guides. In All of his photography he strives to find the essential, simplest elements that define the subject and translate them into beautiful, compelling imagery.
Rich conducts workshops privately and at the NY Botanical Gardens. His first coffee table book, Wild Horses of the Dunes, was published an April 2004, about the Chincoteague Ponies of Assateague Island in Virginia and Maryland. His second book, Great Gardens of the Berkshires, was published in October 2008 by Down East Books. A third, Hudson River Valley Farms, was published by Globe Pequot in August 2009.